TripAdvisor has long been one of the most popular booking engines on the internet – with reviews and photos from actual tourists. But it just got better.
TripAdvisor has gone personal – adding a content and social feed with videos, trip guides and reviews to the homepage. It’s a little bit like Facebook, a little bit Instagram and a whole lot of travel inspiration.
You can now follow friends and travel experts and share content. The changes also allow TripAdvisor users to save and organise their favourite hotels and tours so they can plan and book easily.
The travel content appears in a large centre column. On the left, TripAdvisor users can post video and photos. On the right the website suggests publishers and sites to follow.
The top of the website has tabs for booking and searching for hotels, flights, things to do and restaurants.
“The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip,” TripAdvisor president and CEO Stephen Kaufer said in a statement announcing the global launch.
“With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant.”
Kaufer said hoped the revamped website would become the traveller’s “go-to resource for travel”.