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Victoria beats NSW for holidays


Victoria has beaten New South Wales as the destination more Australians want to visit for a domestic holiday. 

According to Roy Morgan Research 11.6 million Australians reported in 2017 that they’d like to spend a holiday within Australia in the next 2 years. 

Melbourne is a popular destination for Australians.

When asked where they would like to go 3,779,000 Australian’s said they would like to holiday in Victoria in the next 2 years (up 55,000). 

New South Wales came in second at 3,624,000 (down 274,000 from 2015).

It’s the first time that Victoria has come up trumps in the survey. But seriously, what’s not to love about Victoria? From classy coffee-fueled Melbourne with it’s funky art-filled alleyways to the Yarra Valley food trail. We think Victoria makes a great family holiday. 

Want to know what you can do with kids in Melbourne? Check out our Melbourne family travel page. 

“Favoured destinations like the Great Ocean Road, Mornington Peninsula and Philip Island are just a few of the reasons why Victoria prevails for tourists both local and interstate to visit,” Roy Morgan CEO Michele Levine says. 

The Great Ocean Road is popular with Australians of all ages.

Tasmania was the only state to grow in this survey. In 2015 515,000 people said they wanted to travel to Tassie in the next two years. In 2017, 542,000 planned to visit the Apple Isle. 

Roy Morgan also tracked the popularity of capital city breaks. And Melbourne is the number one city Australians would like to visit. 

In 2017, 1,558,000 Australians indicated they would like to visit Melbourne, up slightly from the 1,526,000 Australians who nominated Melbourne in 2015.

Melbourne has held this top spot for more than a decade. And it shows no sign of giving up poll-position. Sydney came in second with 877,000 – and it is dropping in popularity. 

When the figures are broken down by age group an interesting trend among teenagers and early twenties appears – less people want to go to Brisbane and Perth. Looks like a lot more families will be heading south at some point this year. 

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